City Gym Boys Sign Book Deal
For Immediate Release
Contact: Kian Brown, 646.305.8234
Eat what I want?! Yes, but within reason.
Fitness group will publish controversial approach to staying fit, with no gym.
New York, NY– New York based fitness company City Gym Boys (CGB) have confirmed a deal to author a book about their unique philosophy on physical fitness. The title is soon to be determined and promises to challenge readers to focus less on food intake, rather simply increase consistent daily physical activity. “It’s not what you eat, but what you do,” says author and CGB founder, fitness expert Charles LaSalle. The release chronicles the history of City Gym Boys and introduces a 90-day workout program, with exercises using your own body weight, in the absence of a complete free weight set.
Centers for Disease Control and Prevention (CDC) recently released a report citing 25% of Americans are inactive. Inactivity can lead to obesity, the root of a number of illnesses including high blood pressure, hypertension, diabetes, heart disease, and depression. CGB took note of First Lady Michelle Obama’s ‘Let’s Move Campaign’ and recently expanded their efforts to encourage youth from NYC’s inner city to stay active. Volunteering weekly at community organizations and schools, CGB has successfully made exercising simple, practical and cool, for ages 4 to 84.
City Gym Boys’ first fitness book will hit shelves in the Spring of 2012 with Penguin Books, a subsidiary of The Penguin Group, currently the largest trade book publisher in the world.
About City Gym Boys
Over the last 14 years, Charles LaSalle and the City Gym Boys have become one of the most diverse groups of fitness experts in the United States. Representing 14 countries, these natural body builders are widely popular for their annual calendar release, appearing on BET, Discovery Health, Fit TV and in a number of print publications. With a mission to mentor inner city youth on the life long benefits of fitness and exercise, CGB has worked with McDonald’s, Dr. Oz, Creative Lifestyles and the Boys and Girls Club of America.